Great article by Neil Patel and definitely worth reflecting on it. The top 5 Goals in Content Marketing that I feel are:
- Increase Visibility with Brand and Awareness
- Thought Leadership
- Lead Generation
- Conversions
- Consistency through all Channels that are being used
The lessons of Neil Patel’s article: “Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies“:
- Outsourcing Content Marketing Can Work
- Know Your Content Marketing Goals — Remember the Goal Can Change — be Agile
- Content Marketing isn’t Always Slow
- Transparency and Content Marketing should go Hand in Hand
- Always be Actionable
- Quality Always Makes the Difference
- Create an Exclusive Club
- Show that You Care
- Ask for Feedback
- Use Social Proof
- Get Personal
- Make Conversion a Habit
- Include Downloads
- Tell Readers What to Do Next
- Influencers can Drive Explosive Results
- Successful Content Marketing is Consistent
- Practice What You Preach
- Different Types of Content Lets You Expand Your Reach
- Great Content is Nothing Without Promotion
- Good Marketing Can Be Simple
It’s a great article and it sums up the importance of not only have content marketing but also create a content marketing strategy around it. Many companies I’ve been consulting or worked for are operating in their own silos.
What would be a good way to solve this type of isolation?